Keep inventory accurate across sales channels

Use one SKU per product and maintain a trusted stock balance to reduce overselling and manual corrections.

2 min read · Updated 16 July 2026

Problem

Different marketplace SKUs and delayed stock updates can create duplicate products, inaccurate balances and overselling.

Solution

Standardise SKUs, record every stock change and act on Inventory Health warnings before stock reaches zero.

Use a consistent SKU

A SKU should identify the same physical product everywhere it is sold. Avoid creating a new SKU for each marketplace unless the item is genuinely different.

Record every stock change

Receipts, sales, returns and adjustments should produce movement history. This creates an audit trail and keeps the available quantity explainable.

Set low-stock thresholds

A realistic threshold gives you time to replenish before the item becomes unavailable.

Review Health warnings

Inventory Health highlights negative, zero and low stock so you can act before customers are affected.

Frequently asked questions