Seller guides

How to organise a multichannel product catalogue

A structured approach to products, variants, identifiers and channel listings as an ecommerce catalogue grows.

Step-by-step

Recommended workflow.

  1. 01

    Define one internal product and SKU structure.

  2. 02

    Separate products from channel-specific listings.

  3. 03

    Record variants and identifiers consistently.

  4. 04

    Map duplicate listings to the same underlying SKU.

  5. 05

    Review incomplete and unmapped catalogue records regularly.

See the workflow inside Logivio.

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